Privacy Policy

Effective date: September 2025

1. Who We Are

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Tide Hearing Ltd is a hearing care, hearing aid and ear health services provider based in East Anglia. We are registered with Companies House in England and Wales under company number 16359355. For data protection purposes, we are the “data controller” of your personal information.

 

2. Information We Collect

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We may collect and process the following types of personal data:

• Identity Data: name, date of birth, gender.
   

• Contact Data: address, email address, telephone number.
   

• Health Data: details relevant to your hearing health and ear care history (special category data under GDPR).
   

• Transaction Data: payments made for our services.
   

• Technical Data: IP address, browser type, and information about how you use our website.
   

• Marketing Data: preferences in receiving communications from us.
   

 

 

3. How We Collect Your Information

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We collect personal data when you:

• Book an appointment online, by phone, or in person.
   

• Visit our clinics or use our home visit services.
   

• Fill in forms on our website.
   

• Communicate with us by email, phone, or social media.
   

• Make a payment for services.
   

 

4. How We Use Your Information

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We process your personal data to:

• Provide hearing care, wax removal and related services.
   

• Manage your bookings and appointments.
   

• Maintain accurate medical and treatment records.
   

• Process payments and invoices.
   

• Communicate with you regarding your care and follow-ups.
   

• Send marketing updates (only if you have given consent).
   

• Comply with legal and regulatory obligations.
   

 

5. Lawful Basis for Processing

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Under UK GDPR, we rely on the following lawful bases:

 

• Consent – where you have given us permission (e.g. marketing communications).
   

• Contract – where processing is necessary to deliver our services.
   

• Legal obligation – where we must comply with laws or regulations.
   

• Legitimate interests – where processing is necessary for our business interests and does not override your rights.
   

• Special category data (health information) – processed only with your explicit consent, or as necessary for healthcare purposes.
   

 

6. How We Share Your Information

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We will never sell your personal data. We may share your information with:

• Healthcare professionals involved in your care (with your consent).
   

• Payment service providers and accountants (for financial transactions).
   

• IT and website hosting providers (to support our systems).
   

• Regulators and legal authorities where required by law.
   

 

7. Data Security

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We take appropriate technical and organisational measures to protect your personal data against loss, misuse, or unauthorised access. Access to health information is strictly limited to staff directly involved in your care.

 

8. Data Retention

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We keep personal data only for as long as necessary:

• Patient records: retained in line with healthcare record-keeping guidelines (usually a minimum of 10 years).
   

• Financial and transactional records: kept for at least 6 years for HMRC purposes.
   

• Marketing data: until you withdraw your consent.
   

 

9. Your Rights

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Under UK GDPR, you have the right to:

• Access your personal data.
   

• Request correction of inaccurate data.
   

• Request erasure of your data (where applicable).
   

• Restrict processing of your data.
   

• Object to certain types of processing (e.g. marketing).
   

• Request data portability.
   

• Withdraw consent at any time (without affecting lawful processing carried out before withdrawal).
   

To exercise these rights, please contact us using the details below.

 

10. Cookies

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Our website may use cookies to improve functionality and user experience. You can set your browser to refuse cookies or alert you when cookies are being used.

 

11. Contact Us
 

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Tide Hearing Ltd

Email: hello@tidehearing.co.uk

Telephone: 01603 552465

Address: 36 Stevenson Road, Wroxham, Norfolk, NR12 8FE

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk.

 

12. Updates to This Policy

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We may update this Privacy Policy from time to time. Any changes will be posted on our website with the updated effective date.